identity
Infinitexperiment
The goal of our redesigned logo was to simplify our image and make it more applicable to different environments. This new logo maintains the moire shape of the old logo, but allows for the color of the logo to be changed at will. A custom kerning of the logotype was done in Adobe Illustrator and is made to stand out in its simplicity.
Old logo
Concept sketches
The first design attempted to evoke the image of a moebius strip, but was too simple and not well liked. The second logo was an exploration of the teardrop shape, but was also scrapped when another company was found to have almost the exact same design.
For a time the site was going to be entirely renamed Inspiritum (place of inspiration), but the idea was rejected because of it's lack of accesibility.